10 Tips for Training New Salesperson

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Published Date: February 10, 2021

10 Tips for Training New Salesperson

10 Tips for Training New Salesperson

Onboarding new salespeople for your organization can be a disconcerting process, but it doesn’t have to be. On the other hand, it can be very simple and effective with a little extra planning.

Generally, when you bring new salespeople on board, the first priority will be to complete organization oriented pieces of training. Unless your new employee is a rank beginner, that person will have at least a basic grasp of the mechanics of selling.

However, say it is like the new salesperson won’t know much about your organization’s products or how the organization’s sales process works.

As we all know, every salesperson will represent your organization and sometimes even give its first impression. A new salesperson should know how to create and maintain customer relationships and understand each customer’s needs.

Therefore, it’s important to make sure that they’re trained thoroughly before going to meet customers. The new salespeople must have in-depth knowledge and understanding of the product they’ll be selling, and your organization’s sales method.

So, what can be the best tips for training the new salespeople?

Train to the Core About the Product

First of all, it is important that your new salespeople need to know entirely about your brand and product in and out. During the training procedure, they’ll slowly start developing their own opinions about the product, which will lead to the delivery of more sincere pitches.

What is the product? What purpose does it serve? Why do potential customers need it? If your organization has developed numerous products, it could be an impossible thing to learn everything in one go. If that’s the case, then it’s essential to know as much as possible, especially about the most popular or selling products.

Then, they can reliably give a compelling sales pitch.

Set Up a Peer Mentoring Program

Let’s say for the first few training months, make new salespeople focus on products that are quick and easy to sell, rather than on the more complicated ones. As said, nothing builds confidence more than making a profitable sale, and these early, quick sales will help new salespeople establish relationships with customers.

But on the other hand, if you don’t have easy-sell products in your line, consider adding some, even if it’s just for this purpose. You’ll find that it greatly benefits your business.

Sharing Success Stories of Experienced Salespeople

According to a survey by the National Business Research Institute, employee attitude affects 40 to 80 percent of customer satisfaction. High employee engagement and morale have a predominantly direct impact on the bottom line.

Sharing mutual success stories also instills a sense of spirit in your new salespeople and encourages them to work harder and smarter. Shadowing more experienced salespeople will allow the new salespeople to further develop their sales techniques.

It’ll also be a good opportunity to get to know other team members.

Perform a Dummy Customer Call

After shadowing an experienced salesperson for a specific period, guide the new salespeople through a dummy sales call. That is, an experienced salesperson should act just like a potential customer would.

He/She should make it as realistic as possible, by including many questions and objections. After the call, you can give detailed, constructive feedback and analyze what can be improved and how to accomplish it.

It’s just as important to give them positive reinforcement about what they did well. Every time they get some feedback, they’ll get a little better.

Do a Daily or Weekly Check-Ins

There’s nothing more powerful and spirited for new salespeople than knowing that you-the leader, care about them and want to see them succeed. A daily or weekly few minutes meetings with you can work wonders in terms of a new salespeople’s morale and effort.

Simply touch base for example ask how he or she is doing or whether there’s anything you can do to help them.

Make Information Readily Available

By making all the training information easily and readily available, you’ll better help in avoiding inundating the new salespeople with too much-unwanted information. If you do complete job documentation of all the training information, it’ll be easier for both you and your new salespeople in the long run.

They’ll be able to quickly refer to anything they went over in training, including every step of the sales process.

Setting Up Goals and Expectations

In order for the new salespeople to be successful, they must know exactly what defines “success” in your organization. You should begin setting expectations and introducing new goals to your salespeople during the onboarding process.

This collaborative goal-setting between you and new salespeople will help in keeping them motivated towards reaching their goals.

Work With New Salespeople’s Strengths

However, it’s important to direct the training towards what you want your new salespeople to do for your business, but above all, it’s more important to understand that different people learn in different ways. What worked for one salesperson might not work for the next salesperson.

So, it is necessary to create such a training program that fits your new salespeople’s needs while detailing your expectations could give them the sense that you’re looking out for them, that you want them to succeed. With that comes a stronger desire to learn more about the product and the organization.

Consider the above training tips when you’re going to train new salespeople. However, these are only a few things that your salespeople will need to know to stay ahead of the game than others.

Your salespeople should develop connectivity to your product and realize that they’re an integral part of the organization. They, in turn, will hopefully develop a passion for their work and have a very successful career, which also in return gives success for your organization.

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