5 Types Of Sales Management Positions And Their Roles And Responsibilities

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Published Date: November 6, 2022

5 Types Of Sales Management Positions And Their Roles And Responsibilities

5 Types Of Sales Management Positions And Their Roles And Responsibilities

Businesses rely on dependable, successful sales professionals to promote their products and services. Sales management jobs offer the potential to create relationships, advance quickly in the career, and be acknowledged. These essential sales management positions are best suited to persons who really are self-motivated and love engaging with others.


Good sales management can assist the company to prosper. Because there are so many operating elements inside a business, the sales management process must be well understood to guarantee that every area of the overall sales effort is running smoothly. To do this, it is critical to have a competent sales manager and sales leaders that assist their team optimize sales while providing the highest value to customers.


With respect to the profession and departments, there are various types of sales management positions in every industry. Here we have listed out some 5 types of sales management positions and their roles and responsibilities in their organizations.


What Are The Different Types Of Sales Management Positions?


Sales Administrator

A sales administrator assists sales professionals in closing customer deals. Sales administrators serve as the link connecting the customer and the salesperson by managing orders, tracking client information, and giving post-sale customer support reports. They also handle administrative activities for a sales department, such as tracking sales salespeople’s field hours and organizing daily sales figures to report to top management. Sales administrators can seek employment in almost any business.


Roles And Responsibilities 

  • Taking in and managing purchase requisition.
  • Handle basic customer service activities such as answering queries and replying to product inquiries.
  • Manage order delivery schedules.
  • Verifying orders, including personal information and payment information from customers.
  • Keeping track of and updating sales and customer records.
  • Forwarding customer feedback to the appropriate departments.
  • Keep up with the newest products and services.

Sales Account Manager

A sales account manager is responsible for managing sales transactions and nurturing customer connections. Account managers in sales are in charge of overseeing accounts, assuring customer satisfaction, and developing new sales prospects. They are also in charge of coming up with new ways to improve the company’s products. They plan sales efforts, report on transactions, and create organizational goals. Other than understanding how to satisfy the clients, they must be knowledgeable about specific tools used for various operations, grasp how sales analytics work, and be able to perform under pressure.


Roles And Responsibilities

  • Manage an account portfolio to achieve long-term success.
  • Monitor account professionals to achieve increased sales.
  • Make recommendations for ways to enhance sales performance and find opportunities for expansion.
  • Monitor sales metrics and attributes.
  • Creating and executing effective sales plans, as well as keeping precise records of overall sales operations.
  • Planning and facilitating crucial account meetings, as well as giving timely and accurate estimates.
  • Managing account benchmarks and creating account and transaction reports.

Sales Manager

Generally, in an organization when we talk about sales administration, sales employee management, or monitoring, the very initial thing that comes to our mind is the Sales Manager. A sales manager is responsible for building, leading, and managing salespeople’s productivity within an organization. They pave the way for the distribution of their organization’s products to customers, which involves establishing sales territories as well as setting quotas and goals. Sales managers also collaborate with the marketing team to identify new customers the sales team can target. Other than overseeing the sales team, sales managers have responsibilities that include actively recruiting and hiring.


Roles And Responsibilities

  • Evaluate the sales team’s strengths and shortcomings and oversee the sales program appropriately.
  • Meet revenue targets on a consistent basis in compliance with team/organizational objectives.
  • Support sales employees on the field as they develop new leads and close new sales deals.
  • Acquiring referrals from existing customers in order to expand the sales funnel.
  • Create and launch new sales approaches, tactics, and campaigns to target important demographics.
  • Branding the organization’s products and services.
  • Educating and motivating your sales force through motivation, coaching, and product knowledge.

Sales Consultant

Sales consultants, often called sales specialists, assist sales by delivering demos to potential customers and generating proposals. The more complicated the sale, the more critical it is to have a sales consultant on hand to assist with any industry-specific issues and problems that might emerge. Sales consultants do not close sales deals, yet they are vital to the sales cycle. Sales consultants boost sales and the company’s overall growth. They have a thorough awareness of all of the company’s products and services, as well as the abilities and expert knowledge needed to sell them. They might even plan marketing budgets, do research and trend analysis, oversee the sales force, and anticipate sales.


Roles And Responsibilities

  • Giving product presentations to both employees and clients, as well as taking the initiative in fixing complaints.
  • Work with the marketing team to boost brand visibility and social media exposure.
  • Analyze commercial trends, analyze the industry, and keep up with current events.
  • Staying updated with marketing innovations and advancements.
  • Determine present bottlenecks and discrepancies in the sales cycle and establish field sales KPIs.
  • Develop sales policies and procedures to boost conversion ratios and enhance inbound sales conversations.
  • Monitoring sales team progress and organizing appropriate training and development programs.

Chief Sales Officer

The Chief Sales Officer is in charge of managing the company’s sales team in order to accomplish profit and sales volume objectives. The CSO manages everyday sales activities and supervises the VP of sales as well as other sales managers. The Chief Sales Officer, who is frequently found in larger companies, manages sophisticated sales plans carried out by their sales force. The CSO directly reports to the company’s CEO and therefore is considered to have the greatest sales expertise. The Chief Sales Officer is responsible for directing all sales-related operations, such as reviewing, executing, and presenting sales initiatives that will increase revenue and help the business expand.


Roles And Responsibilities

  • Working cross-functionally to better collaboration across the senior management team.
  • Oversees all sales, administration, customer service, and support network activities.
  • Developing pricing rules to guarantee that customers get a good deal for their money.
  • In addition to employing and authorizing organization decisions, the CSO is in charge of the sales team’s employees.
  • Examine company methods, marketing plans, sales team productivity, competitor research, and market analysis.
  • Updates on progress towards sales revenue and oversees revenue forecasting.
  • Making certain that the business has enough merchandise to fulfill consumer demands.

Wrapping Up


In many businesses, the sales management position leads the sales force and performs a proactive role. Sales management may set budgets, and incentive programs for sales team members, and develop plans for extending into new regions. If you enjoy sales and desire to be a progressive leader in an organization, knowing about the different roles of sales management positions could help you land your dream job. There are several different types of sales management positions, but more or less they all have the same responsibilities: – improving the sales method and ensuring that the business increases revenue and improves its bottom line. Based on the scale and structure of the organization, a few of the positions might even be replaceable.


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