Today, when we talk about business and its growth every industry faces many challenges and competitions in their business and sales. To overcome the challenges and outnumber the competitors, the industry needs the support of technology.
One such challenging industry is the Pharma industry, one of the most critical industries in the world. Being a highly regulated industry, unpredictable market trends, strict healthcare reforms, and rising worldwide competition make it performs best at any cost.
However, the growth of any pharmaceutical company is majorly determined by its active and productive field sales force. To be more precise, any pharmaceutical company can’t thrive without a field force.
At the same time, it is hard to track and manage them all as their work is to go from door to door to meet the clients.
While sales managers may face certain challenges such as which route are the field employees following, are they following the right path, are they actually in a meeting or somewhere else, and more.
Due to increasing challenges and difficulties, all the leading pharma companies are incorporating new technologies that can enrich their field force to stay ahead of the competition.
In addition, the Covid outbreak has started to initiate digital transformation across all company strategies and sales plans. Pharma companies are now opting for more advanced automation in sales processes to increase the speed of business.
For pharma companies, digital transformation lands on how the field sales force can be digitized and made more productive to accelerate the growth of the business.
Role of Field Force Automation in Pharmaceutical Companies
At present, technologies such as Field Force Automation are now playing a crucial role in the pharmaceutical companies since it aids the companies to automate their field sales processes in various aspects. They can systemize their field sales activities, generate sales forecasts, and optimize field sales reports that minimize the work of the sales managers.
Moreover, field force automation assists the sales managers to track the field employee’s progress, their everyday activities, client meetings, and much more. Thus, it helps in enhancing the work culture of field sales employees and it helps to accomplish an advanced level of success in their sales process.
Besides, field force automation comes with diverse features such as attendance marking, order processing, customer contact management, inventory control, sales forecasting, in-app communication, information sharing, and more.
On the whole, perfect field force automation can benefit you in multiple ways. Field sales force location tracking is not the only thing you can expect from field force automation technology.
It also helps you in managing your field force to be more productive and efficient by optimizing their plans, routes, and meetings of the day.
Major Benefits of Field Force Automation in Pharmaceutical Companies
Efficient Field Force Operation Management
Field force automation software enables better tracking and monitoring of the pharma workforce in the field. The gap in the pharmaceutical companies between field workforce management and efficient sales operations is bridged by field force automation.
For instance, when a field sales employee makes a sales pitch to a potential prospect, meantime the sales manager can have access to all the information on the sale and prospects without having to physically be present there.
This way a lot of time can be saved on having endless sales pitch meetings. Sales managers can track the location, current task status, and sales targets of their field force. On the flow, this will pave the way for better team management.
Automates Field Sales Process and Sales Strategies
Field force automation automates field sales tasks and enables sales employees to make more client visits per day, thereby increasing the chances of more lead conversion.
However, with more opportunities for sales, your sales employees can also improve the quality of their sales strategies, develop better customer relationships, present new products, and spur sales growth.
With automated field force software, the field sales forces will be able to complete their tasks faster, thus leading to business growth. Major growth in sales for pharmaceuticals depends on how fast their sales force can do its job.
Enable sales managers to track and monitor each employee’s activities throughout the day and take better decisions and plan sales strategies at a faster pace with real-time field information.
Cross-selling and Order Management
With Field force automation software the historical backdrop of previous client’s requests and later prepare customized and mechanized order database and strategically pitch and up-sell your products.
Field force automation software helps sales managers to understand order history, analyze the previous sales data and client details that would assist in creating client-specific invoices, and enhance income.
You can streamline entire customer requests and eliminate pointless paper works. It offers the pharma companies an additional chance to sell and supports in achieving customer loyalty. A decent solution for managing client orders, data insight, order reports, and dashboards.
Develops Collaboration Within Sales Team
Field force automation software will help you with enhancing better communication within every team of a pharma company. It will be able to allocate daily tasks and monthly targets based on the reports from the sales team. This will in turn improve the efficiency of the sales force working in the field.
They will have access to all customer data and sales analysis required for their sale with the click of a button. Field force automation software will become a one-stop-shop for all the requirements needed for a field employee with respect to customers and products.
The software also permits you to associate with your sales team, maintaining complete transparency and reliability.
Quick Sales Report Generation
Field force automation software helps field employees to track and sort out pending returns and payments from their customers using the data reports generated. When it comes to sales reports, field force automation completely simplifies the sales managers’ tasks.
With the automated reports generated it becomes easy in finding out the right time to follow up and where to enhance sales. Field force automation will have an integrated analysis protocol that will manage generating reports based on the data provided.
It will also be able to provide specific charts for every customer depending on the pharma CRM. Helps the managers in keeping track of orders and stocks available to allocate the sales pitches accordingly.
This will minimize valuable time spent on endless manual reports and make more time for finishing the actual sale.
In order to grow outdoor sales and business, every pharmaceutical company must have efficient field force automation software to increase the productivity of the sales and marketing teams.
Perfect field force automation can lead to better engagement between the field workforce and their teams, opening the window for interactive communication, increased trust, and more revenue.
Mostly field force automation software is utilized by pharmaceutical companies, hospitals, doctors, pharmacies, and wholesalers. They utilize the software for territory management, order management, and support their service, sales, and marketing processes.